? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Use marketing techniques to increase sales:

? Host a live webinar during product launch:
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
Google+:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.

Tips to make your webinar more successful
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