Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.

Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
There are a number of ways which affiliates can adopt to earn profits with webinars:
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
Webinars are an online presentation that helps in easily showcase your products and services to your target audience. It also enables the host to show their affiliate products in a more efficient and engaging way.
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
? Registrants can resolve issues during a webinar:
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
? Create a landing page:
Tips to make your webinar more successful
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