While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.
There are many strategies you can follow to generate leads with a webinar:

Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.

How to get traffic towards your webinar
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
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