It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? Take advantage of webinar handouts:
? Send reminder mails:
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
? Use Webinar tools:
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Offer something special:
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch Ė week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
? Take advantage of webinar handouts:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
? Increase Conversion Rates:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
If there is no need for a live event, you can use on-demand presentations for various big webinar concerns. One of the advantages is that it provides ease of content creation for subject matter experts, becaues they can record their portion online video at their convenience.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.