Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Renew and improve webinar techniques:

You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
? Use Webinar tools:

If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
? Why you should use a webinar:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Show a short video:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.

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