? Marketing Automation to Reactivate Old Leads:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
? Set registration and attendee goals:
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.

Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
When you remarket to your website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel. Remarketing for webinars helps generate sales, whether it be online or offline.

An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.

? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
? Send reminder mails:
Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
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