The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
? Email to your subscriberís list:
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
? Nurture your leads:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Create a compelling invitation:
? Allow time for Q&A: