? Run a free promotional webinar:

Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.

Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? Select the appropriate day and time for hosting a webinar:
? Customer engagement tool:
It is important for a business to use webinars to interact with audiences and engage them with their brand. Most brands and businesses leverage webinars as part of content marketing strategies. A webinar can be educational, entertaining and engaging. Here are some useful tips that can be embedded into your marketing strategies to make webinars more successful.
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