? Take advantage of webinar handouts:
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.

? Offer something to attract your customers:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Show a short video:
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