Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.

? Focus on your CTA:

How to re-examine your webinar strategy
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Select the appropriate day and time for hosting a webinar:
Facebook:
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
? Make a landing page:
? Create an agenda and stick with it:
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