start on time. Itís equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
? Marketing Automation to Reactivate Old Leads:
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Your audience's time is valuable, so be sensitive to it and honor the time constraints that youíve advertised for your webinar. While itís not uncommon for many webinar attendees to arrive late, itís still best to
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Generate new leads:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? Why you should use a webinar:
? When to go for on-demand presentations:
? Q&A sessions:
? Brand Awareness:
? Drive campaigns to generate more referrals:
? Use Webinar tools:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
? Q&A sessions: