? Send follow up emails:
? Customer engagement tool:
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
? Create an informational landing page:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
? Make an email list:
? Use the right tools and equipment:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Nurture your leads:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
How to generate revenue from a webinar