Facebook:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.

Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? Registrants can resolve issues during a webinar:
? Take advantage of webinar handouts:

You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.

Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.

Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
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