Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Use Webinar tools:

? Q&A sessions:
? Offer something to attract your customers:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Q&A sessions:
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.

There are many strategies you can follow to generate leads with a webinar:


Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
How to re-examine your webinar strategy
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
? Promote your webinar:
? Nurture your leads:
? Email to your subscriberís list:
? Market your webinars through social media:
? Start on time and end on time:
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