Webinars are one of the most effective marketing tactics. It helps provide information about your product clearly and efficiently among your target audience. Webinars help build value for your business and products in an efficient and effective way.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Select the appropriate day and time for hosting a webinar:
The tips above help easily market your webinar through various social media platforms.
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.
? Increase Conversion Rates:
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Show a short video:
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
? Offer something to attract your customers:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Send reminder mails:
After making a comprehensive layout for your webinar, the next thing you should do is promote it. Using social media, Facebook ads and LinkedIn groups are examples of advertising platforms which you use for your marketing campaign. There is always an extra chance of capturing leads if you pay more attention to your promotional strategies and advertising.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Why you should use a webinar:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Create a landing page:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Create an informational landing page:
? Q&A sessions: