LinkedIn:

Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Create a landing page:
? Market your webinars through social media:

You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.
How affiliates can take advantage of webinar marketing
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Registrants can resolve issues during a webinar:
? Marketing Automation to Reactivate Old Leads:

Remarketing enables marketers to reconnect with webinar visitors and helps retarget your leads. Retargeting your webinar can increase your engagement and help you improve your advertising ROI. If used efficiently, remarketing is a marketer's most powerful tool. Remarketing of your webinar will help regain your previous webinar visitors. The following are a few advantages that are available due to the remarketing of your webinar.

Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.

? Increase the impact of your webinar content after the event:


? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.

? Take advantage of webinar handouts:

To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.


Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.

? Email to your subscriber’s list:
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Email to your subscriber’s list:
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
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