Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Webinars are an online presentation that helps in easily showcase your products and services to your target audience. It also enables the host to show their affiliate products in a more efficient and engaging way.
? Educate your clients about your product:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.