Webinar marketing with social media
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.

? Drive campaigns to generate more referrals:


Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.

? Use the right tools and equipment:

Webinars are an online presentation that helps in easily showcase your products and services to your target audience. It also enables the host to show their affiliate products in a more efficient and engaging way.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.

Webinars provide many benefits. They help increase sales, convert your prospects into leads, and get your business to new heights. However, hold on
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.
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