There are many strategies you can follow to generate leads with a webinar:
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.

Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.
? Why you should use a webinar:
? Offer something to attract your customers:
Google+:

Look at the things you should consider before organizing a webinar:
? Create a compelling invitation:
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
? Use Webinar tools:
? Develop great content:
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