How to get traffic towards your webinar
Audience demand new, engaging, high quality content. It’s important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
? Generate new leads:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? Send reminder mails:
Everything has been done, now you need to make an operative landing page to hold your prospects. Keep it simple, so more people can sign up for your webinar.
Highlight the topics that will be covered and let participants know when you’ll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderator’s job to keep everyone on track, so make sure you choose the right person for the job.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.