Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Registrants can resolve issues during a webinar:
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Run a free promotional webinar:
The tips above help easily market your webinar through various social media platforms.
? Send reminder mails:
? Drive campaigns to generate more referrals:
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
? Send an email:
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Market your webinars through social media:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
? Spread the word by blogging:
? Promote your webinar:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.