? When to go for on-demand presentations:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Focus on your CTA:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.