As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
? Drive campaigns to generate more referrals:
Look at the things you should consider before organizing a webinar:
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.
? Send a Thank you email after registration:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? When to go for on-demand presentations:
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
page. Use your company profile to promote this by updating statuses related to it.
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.
? Drive campaigns to generate more referrals:
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important

These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.


? Offer something special:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Make a landing page:

? Marketing Automation to Reactivate Old Leads:
How affiliates can take advantage of webinar marketing
Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.
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