Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
? Email to your subscriber’s list:
? Promote your webinar:
Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Make a landing page:
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
? Take advantage of webinar handouts:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Look at the things you should consider before organizing a webinar:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? Use Webinar tools: