Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Get sponsors:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
How to take advantage of remarketing of your webinar
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.