If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, itís the place from where you get direct traffic and a visitorís complete information via a lead generation form.
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
? Offer something to attract your customers:
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
? Increase the impact of your webinar content after the event:
Webinars help drive sales, generate leads and earn profits for the host. Webinars convert better than any other mode of sales. There are many ways of increasing your customer base, earning profits and make money from webinars, and these are explained below:
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
page. Use your company profile to promote this by updating statuses related to it.
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
? When to go for on-demand presentations:
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
? Spread the word by blogging:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.
? Create an agenda and stick with it: