Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? Schedule your webinar properly:
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Conduct polls to gain instant reviews:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? Increase Conversion Rates:
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.