? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Offer something to attract your customers:
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch – week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
How to re-examine your webinar strategy
Webinars provide many benefits. They help increase sales, convert your prospects into leads, and get your business to new heights. However, hold on
? Make a landing page:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Increase the impact of your webinar content after the event:
? Send an email:
? Educate your clients about your product:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don’t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.
There are millions of searches made every day about webinars, and all are different from each other. Now, it’s your turn to finalize a topic that will be searched for greatly on the internet to increase the chances of a successful webinar.
? Use marketing techniques to increase sales:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Have an attractive and efficient topic:
and think. Is this that easy to conduct webinar? Actually, no. Webinars take a lot more than what it looks. To make a successful webinar, you need to put in lots of efforts and strategies.
How to generate leads with a webinar
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
Remarketing enables marketers to reconnect with webinar visitors and helps retarget your leads. Retargeting your webinar can increase your engagement and help you improve your advertising ROI. If used efficiently, remarketing is a marketer's most powerful tool. Remarketing of your webinar will help regain your previous webinar visitors. The following are a few advantages that are available due to the remarketing of your webinar.
Audience demand new, engaging, high quality content. It’s important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.