People attend webinars for the quality content they will be receiving from it. Donít dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
Webinars provide many benefits. They help increase sales, convert your prospects into leads, and get your business to new heights. However, hold on
? Create a compelling invitation:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
? Allow time for Q&A: